This week · —
vs prior week
—
Signups
—
Trials
—
Demos
—
New MRR 2w lag
—
New customers 2w lag
Customers
current state
Funnel · in selected range
Revenue · in selected range
vs prior period
MRR may differ ~5-10% from ChartMogul: CM's downgrade/dunning judgments don't always match raw Stripe state.
Visitors
landing page views per week
GoogleMetaDirectReturningOther
Cost per Visit
weekly spend ÷ visitors, by channel
GoogleMetaBlended
Visitor → Signup CVR
web visitors to signup, by channel
GoogleMetaBlended
Signups
total per week, all channels
GoogleMetaOther
Cost per Signup
weekly spend ÷ signups, by channel
GoogleMetaBlended
Signup → Trial CVR
by channel, weekly
GoogleMetaBlended
Trials
total per week, all channels
GoogleMetaOther
Cost per Trial
weekly spend ÷ trials, by channel
GoogleMetaBlended
Trial → Paid CVR
weekly, cohort-matched (paid attributed to trial start week)
GoogleMetaBlended
Demos booked
total per week, all channels
GoogleMetaReturningOther
New Paid
first Stripe payment per week
Trial → Paid: volume vs conversion
weekly cohort CVR — recent weeks may be incomplete as trials are still converting
Trials (vol)Paid (vol)T→P CVR
Funnel waterfall
absolute volume at each stage — where the funnel breaks (meta = landing page views, google = clicks)
Weekly MRR Movements
new (signup week) + churn (cancel week). Expansion/contraction need plan-change history — not yet tracked
NewChurnNetCumulativeLive MRR
Weekly New MRR by pay date
attributed to first-paid-invoice week — ChartMogul-style reconciliation
New MRRCollected
CAC trend
blended + channel (email-matched Stripe)
BlendedMetaGoogle
Avg MRR per customer
new MRR ÷ new paid — customer quality
Weekly MRR Waterfall
new MRR + churned MRR = net movement (attributed to signup week and cancel week respectively)
NewChurnNet
Weekly churn
canceled customers by week of cancel_at
Paid churnTrial churn
Churned MRR $
plan $ lost per week from paid churn
MRR by channel
email-matched Stripe attribution
GoogleMetaOther
Spend allocation
weekly paid media by channel
GoogleMeta
Signups by product
weekly volume
ReceptionChatEASequencesCRMVoiceOther
Product funnel
signups → trials by product
SignupsTrials
Trial lifecycle — 10-day trial window all-time · ignores date range
Outcome by tenure
all subs since jan 2026
RetainedChurned paidChurned trialStuckFree
Cohort retention — monthly signups → paying, by months since signup all-time · ignores date range
Only counts users who ever paid. "—" = cohort too young to have data for that month. Row = signup month, column = months later.