Visitors
landing page views per week
GoogleMetaOther
Cost per Visit
weekly spend ÷ visitors, by channel
GoogleMetaBlended
Visitor → Signup CVR
web visitors to signup, by channel
GoogleMetaBlended
Signups
total per week, all channels
GoogleMetaOther
Cost per Signup
weekly spend ÷ signups, by channel
GoogleMetaBlended
Signup → Trial CVR
by channel, weekly
GoogleMetaBlended
Trials
total per week, all channels
GoogleMetaOther
Cost per Trial
weekly spend ÷ trials, by channel
GoogleMetaBlended
Trial → Paid CVR
weekly, cohort-matched (paid attributed to trial start week)
GoogleMetaBlended
New Paid
first Stripe payment per week
Trial → Paid: volume vs conversion
weekly cohort CVR — recent weeks may be incomplete as trials are still converting
Trials (vol)Paid (vol)T→P CVR
Funnel waterfall
absolute volume at each stage — where the funnel breaks (meta = landing page views, google = clicks)
Weekly MRR Movements
new business, expansion, contraction, churn — stripe + chartmogul
NewExpansionChurnContractionNetCumulative
CAC trend
blended + channel (email-matched Stripe)
BlendedMetaGoogle
Avg MRR per customer
new MRR ÷ new paid — customer quality
MRR by channel
email-matched Stripe attribution
GoogleMetaOther
Spend allocation
weekly paid media by channel
GoogleMeta
Signups by product
weekly volume
ReceptionChatsEASequences
Product funnel
signups → trials by product
SignupsTrials
Trial lifecycle — 10-day trial window
Outcome by tenure
all subs since jan 2026
RetainedChurned paidChurned trialStuckFree