Trial outcomes
current state of all trials
By channel
acquisition source
By product
trial product line
Lead score
trial quality distribution
Trials per week
trial starts by outcome (cohort-matched)
ConvertedPast DueIn TrialOverdueCancelledChurned (paid)Churned (no pay)Free
Trial conversion rate
% of trials that converted to paid, by week cohort
CVR %4-wk avg
CVR by score tier
trial→paid conversion by lead quality
CVR by channel
trial→paid conversion by source
CVR by product
trial→paid conversion by product line
CVR by card type
credit vs debit vs prepaid — conversion rate
Outcome by card type
how card type correlates with trial result
ConvertedPast DueChurnedOther
Sessions vs outcome
avg sessions by trial outcome