Funnel stage
signup → trial → subscription
By channel
acquisition source
By product
plan product line
Lead score
enrichment tier distribution
Signup quality by week
all signups from PostHog, stacked by lead score tier
HotWarmCoolCold
Trial quality by week
trial starts only, stacked by lead score tier
HotWarmCoolCold
Signup volume
signups per month
Top customers by LTV
total collected revenue
MRR at risk
stuck trial plan value (never charged)